Road Trip Paranormal

Road Trip Paranormal was seeking a fresh, fun, and spooky logo for their ghost tour company. After consulting with their marketing partner and reviewing the brand strategy, I developed the new logo and brand guidelines. Essential for brand consistency, the guidelines covered tone of the brand, logo usage, social media applications, typography, and color palette. With an established aesthetic in place, I designed and art directed the company website using Figma for collaboration with the media team and Webflow developer. Road Trip Paranormal now boasts a dazzling brand and a business with sold-out bus tours!