About Allison Sebastian

The Full Story

Since we’re getting to know each other, let’s start from the beginning(ish).

Growing up in Mississippi, I was always creating – drawing with colored pencils, splashing watercolors across the page, sewing costumes on my mom’s machine, even crafting tiny animals out of Hershey’s Kiss foil wrappers. (Yes, I still make candy wrapper animals for my daughter.)

I loved mixing creativity with problem-solving. In high school, I won the AP Statistics Book Award (don’t ask me to take a stats test now, though!), nerded out over astronomy at the observatory, and meticulously laid out pagination for the “magazines” I dreamt up. That blend of art and logic eventually led me to earn a double major with a BFA in Graphic Design and a BBA in Marketing: the perfect foundation for a career where design meets strategy.

Enter present-day Allison

Today, my affection for creativity and business is as strong as ever. And I get to combine those passions every day through branding, graphic design, and creative strategy for driven business owners.

I work with service-based businesses and ambitious founders who are ready to elevate their brand, attract dream clients, and grow with confidence.

After years of honing my skills in agency, in-house, and independent roles, I founded South Square Creative, a Nashville-based branding and design studio dedicated to helping service-based businesses and ambitious entrepreneurs scale with confidence, charge higher prices, and show up like the pros they truly are.

Over the course of my career, I’ve had the pleasure of partnering with clients ranging from beloved local businesses to growing national brands, creating brand identities, websites, and marketing materials that not only look beautiful but also work hard for their business. My work has helped clients launch with clarity, earn national recognition, and connect with audiences they once thought were out of reach. Whether leading a comprehensive rebrand or delivering a focused campaign, my goal is the same: work that’s strategic, engaging, and built for impact.

And because I believe good work should do good, giving back has been part of our values from day one. South Square Creative donates a portion of profits to causes that matter and offers a hero’s discount for those in the military – small ways we aim to make a bigger impact in the world and our local community.

With more than a decade of experience and a deep understanding of branding from every angle, I bring the same commitment to every project: creating work that’s both beautiful and business-smart.

If you’re ready for branding that reflects your vision and fuels your growth, visit South Square Creative or send me a message to start the conversation.